Semi-permanent color depositing viral pastel lavender colorwash with bondfix- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining pastel, shiny, lavender hair color.
Perfect for color-treated hair: specifically formulated for color-treated blondes and brown hair with highlights.
Color expectations: achieve the brightest results on lighter bleached or color-treated highlights. the lighter the blonde the brighter the results. pastel shades will not have a result on brown hair without highlights.
Buildable intensity: easily intensify color with a second wash or pair with corresponding colorditioner conditioner.
Semi-permanent color depositing viral pastel lavender colorwash with bondfix- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining pastel, shiny, lavender hair color.
Perfect for color-treated hair: specifically formulated for color-treated blondes and brown hair with highlights.
Color expectations: achieve the brightest results on lighter bleached or color-treated highlights. the lighter the blonde the brighter the results. pastel shades will not have a result on brown hair without highlights.
Buildable intensity: easily intensify color with a second wash or pair with corresponding colorditioner conditioner.
Instant color transformation: Achieve stunning hair color changes in just 2-5 minutes.
Extend pastel color longer: Add new color or refresh existing color, enhancing vibrancy and extending color between salon visits.
Buildable intensity: Easily intensify color by reapplying shampoo and incorporating it into your daily hair care routine.
BondFix Bond Rebuilder Technology: All our products feature a built-in bond rebuilder to strengthen and hydrate your hair with every wash.
Clean beauty hair color: Crafted with plant-based ingredients such as coconut and sugars, ensuring a 100% vegan & cruelty-free formula.
Safety compliant: Our products are FDA & EU safety compliant, providing peace of mind for your hair care routine.
Our advanced color-care system combines a sulfate-free, high-foam cleansing shampoo with a nourishing color-depositing conditioner. Together, they deliver rich, true-to-tone color while maintaining the health, softness, and strength of your hair.
Designed to maintain, refresh, or create both natural and vivid shades - from blonde, red, and brown to bold, expressive tones - each formula helps stop fading, extend color longevity, and enhance shine.
Discover the breakthrough technologies that power every formula. From bond repair to color protection and long-lasting shine, each system is created to elevate your haircare experience.
BondFix™ Technology — Rebuilds and strengthens hair bonds from within.
Bondurance™ Technology — Delivers long-lasting conditioning and resilience.
ColorDeposit™ Technology — Locks in pigment and shine for vibrant, lasting color.
Start using right after a fresh color service. Apply a generous amount evenly to wet hair.
Massage into a rich lather, leave on for 1–2 minutes, then rinse thoroughly.
Repeat for a more intense result.
For Color Refresh
If your color has already faded, use to boost color tones.
Apply a generous amount evenly to wet hair.
Massage into a rich lather, leave on for 5 minutes, then rinse thoroughly.
Repeat for a deeper, more vibrant shade.With continued use, your color stays bright, fresh, and fade-free.
FAQ
For the most color vibrancy, hair must be bleached to platinum/pale blonde. The lighter your color, the brighter your results.
It depends on the color you used, how often you’ve used it, how long you’ve used it, and the condition and porosity of your hair. Pastels wash out more quickly (around 5–7 shampoos).
To use pastel lilac on darker hair, you’ll get the best results when you have balayage or bleached highlights.
Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.
"The duo works great, I've seen results in a week!"
— Nadia J. (5/5)
#PurpleHairDC
"Awesome products ~ color is wonderful & my hair feels and looks healthy"
— Jill (5/5)
Great product
"So far the this product is amazing just wish it wasn't so expensive or there were coupons"
— Vicki C. (5/5)
Purple lasting
"I am using this to help my purple hair last longer. I had it professionally done but I go in every six weeks for touch ups. This helps prevent my purple from fading and keeps it nice and bright."
— Dani (5/5)
Works Amazing!
"I like the viral coloring combo a lot. It works really well to help maintain the color of hair for a very long time."
— Nelson (5/5)
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