Discover the advanced technologies behind our formulas - designed to repair, protect, and transform hair from within. Each system is powered by proven ingredients and cutting-edge science to deliver professional results with every use.
AminoProTech System™Hair’s 360° Defense
CelebPro™ is powered by our innovative AminoPROtech System™,
a powerful blend of polymers and amino-functional ingredients that work to protect, repair, and revitalize your hair with every use.
Key Benefits
Defend against environmental stressors
Strengthen & repair damaged hair
Add shine & reduce frizz
Boost volume & body
Protect color vibrancy
Colorposit™ Technology Unlimited Hair Color Exploration & Maintenance
The heart of Celeb Luxury® Gem Lites™ and Viral™ Colorwash™ is our patented Colorposit™ Technology — designed to optimize color deposit onto the hair while maintaining vibrancy and shine.
Benefits
- Cleanse & condition without fading color
- Maintain vibrancy
- Reduce color fade
- Keep hair soft and radiant
BondFix™ Bond Rebuilder Technology -Stronger hair from within
Celeb Luxury® Gem Lites™ and Viral™ Colorwash™ include BondFix™ Bond Rebuilder Technology - clinically proven to penetrate deep into hair and repair the most dry and damaged sites on bleached, colored, and chemically treated hair.
Benefits:
- Repair pre-existing & existing damage
- Mend split ends & prevent future breakage
- Instantly seal damaged cuticles
- Replenish moisture & restore shine
Bondurance™ Technology Ultimate Restoration for Hair
Bondurance™ Technology delivers weightless, moisture-bonding conditioning polymers to deeply hydrate and restore hair strength.
Benefits
- Cleanse & condition without fading color
- Maintain vibrancy
- Reduce color fade
- Keep hair soft and radiant