Cleanse and color in one easy step. This pigment rich shampoo deposits color as it gently cleanses. Refreshing or creating color with nourished, high shine results after every wash.
A semi-permanent, high-lather, sulfate-free color-depositing shampoo designed to create and maintain vibrant tones. Expertly formulated for color-treated brunettes and brown hair shades.
Delivers the most vivid results on light to medium brown, color-treated hair. Results may vary based on hair porosity and existing color.Not recommended for blonde hair.
Intensify your tone with an additional wash or pair with the matchingColorditioner for deeper, longer-lasting color.
Cleanse and color in one easy step. This pigment rich shampoo deposits color as it gently cleanses. Refreshing or creating color with nourished, high shine results after every wash.
A semi-permanent, high-lather, sulfate-free color-depositing shampoo designed to create and maintain vibrant tones. Expertly formulated for color-treated brunettes and brown hair shades.
Delivers the most vivid results on light to medium brown, color-treated hair. Results may vary based on hair porosity and existing color.Not recommended for blonde hair.
Intensify your tone with an additional wash or pair with the matchingColorditioner for deeper, longer-lasting color.
Instant color transformation: Achieve stunning hair color changes in just 2-5 minutes.
Extend color longer: Adds new color or refreshes existing color, enhancing vibrancy and extending color between salon visits.
Buildable color: Easily add more color by reapplying shampoo and incorporating into your daily hair care routine.
BondFix bond rebuilder technology: All our products feature a built-in bond rebuilder to strengthen and hydrate your hair with every wash.
Clean beauty hair color: Crafted with plant-based ingredients such as coconut and sugars, ensuring a 100% vegan & cruelty-free formula.
Safety compliant: Our products are FDA & EU safety compliant, providing peace of mind for your hair care routine.
aqua (water, eau), lauramidopropyl hydroxysultaine, polyacrylate-1 crosspolymer, capryloyl/caproyl methyl glucamide, sodium chloride, citric acid, amodimethicone/morpholinomethyl silsesquioxane copolymer, hydroxypropylgluconamide, hydroxypropylammonium gluconate, fragrance/parfum, trideceth-5, guar hydroxypropyltrimonium chloride, propylene glycol, glycerin, trisodium ethylenediamine disuccinate, sodium benzoate, potassium sorbate, phenoxyethanol, tris(tetramethylhydroxypiperidinol) citrate, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, limonene, basic red 51, basic brown 17 (ci 12251), basic yellow 87, basic orange 31, basic red 76, hc blue no. 16, basic violet 2, hc blue no. 2
Designed for all hair colors — from light blondes to rich brunettes — to maintain, refresh, or create vibrant, salon-level shades.
Each wash deposits true, high-impact color while gently cleansing and strengthening the hair.
Results vary depending on the starting shade: lighter or highlighted hair delivers the brightest tones, while darker hair achieves a subtle, dimensional hue.
Discover the breakthrough technologies that power every formula. From bond repair to color protection and long-lasting shine, each system is created to elevate your haircare experience.
BondFix™ Technology — Rebuilds and strengthens hair bonds from within.
Bondurance™ Technology — Delivers long-lasting conditioning and resilience.
ColorDeposit™ Technology — Locks in pigment and shine for vibrant, lasting color.
Massage into a rich lather, leave on for 1–2 minutes, then rinse thoroughly.
Repeat for a more intense result.
For Color Refresh
If your color has already faded, use to boost color tones.
Apply a generous amount evenly to wet hair.
Massage into a rich lather, leave on for 5 minutes, then rinse thoroughly.
Repeat for a deeper, more vibrant shade. With continued use, your color stays bright, fresh, and fade-free.
FAQ
Yes! Viral for Brunettes was designed specifically for brown hair. On brown hair that is color-treated a medium to light brown, you will get a deep red, purple, or copper.
No, it will not affect your roots or any hair that is not color-treated.
On brown hair that is color-treated but darker than a medium to light brown, you might see some color deposited, but it will be less noticeable.
"The color turns out amazing but make sure you have a way to bring back the softness to your hair. I’ve used this a couple of times and it leave my hair feeling like straw. I’ve used different masks on my hair after and it finally starts to feel better when the color fades out."
— Corrine (3/5)
Best brand ever for easy color!!
"I love Viral color wash! I should be an ambassador for as many people comment on my hair color and I get them to purchase it! The reds are amazing but this shade of copper is amazing! It helps to have pre lightened hair for vibrancy but it’s not needed! I LOVE THIS BRAND ♥️♥️♥️ customer for life! Send me PR packages!! lol"
— Melissa M. (5/5)
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