Viral Purple Healthy Color Duo

$73.00

Semi-permanent color depositing vivid purple colorwash with bondfix for color-treated hair- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining vibrant, shiny, hair color.

  • Perfect for color-treated hair: specifically formulated for color-treated red, copper, blonde and brown hair with highlights.
  • Color expectations: achieve the brightest results on bleached or color-treated hair or highlights. the lighter the hair the brighter the results. results may vary depending on the porosity and existing shade of color-treated hair.
  • Buildable intensity: easily intensify color by shampooing again or pairing with corresponding colorditioner conditioner.
  • To maintain your current color, alternate colorwash every other wash with your regular shampoo.

    • Instant color transformation: Achieve stunning hair color changes in just 2-5 minutes.

    • Extend color longer: Adds new color or refreshes existing color, enhancing vibrancy and extending color between salon visits.

    • Buildable color: Easily add more color by reapplying shampoo and incorporating into your daily hair care routine.

    • BondFix bond rebuilder technology: All our products feature a built-in bond rebuilder to strengthen and hydrate your hair with every wash.

    • Clean beauty hair color: Crafted with plant-based ingredients such as coconut and sugars, ensuring a 100% vegan & cruelty-free formula.

    • Safety compliant: Our products are FDA & EU safety compliant, providing peace of mind for your hair care routine.

    aqua/water, lauramidopropyl hydroxysultaine, polyacrylate-1 crosspolymer, capryloyl/caproyl methyl glucamide, sodium chloride, citric acid, amodimethicone/morpholinomethyl silsesquioxane copolymer, hydroxypropylgluconamide, hydroxypropylammonium gluconate, fragrance/parfum, trideceth-5, guar hydroxypropyltrimonium chloride, propylene glycol, glycerin, trisodium ethylenediamine disuccinate, sodium benzoate, potassium sorbate, phenoxyethanol, synthetic fluorphlogopite, titanium dioxide (ci 77891), tin oxide, tris(tetramethylhydroxypiperidinol) citrate, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, limonene, basic red 51, basic brown 17 (ci 12251), basic yellow 87, basic orange 31, basic red 76, hc blue no. 16, basic violet 2, hc blue no. 2

    PROVEN RESULTS
    OUR PATENTED TECHNOLOGY
    HOW TO USE

    True color. Vibrant results. Lasting shine.

    Our advanced color-care system combines a sulfate-free, high-foam cleansing shampoo with a nourishing color-depositing conditioner. Together, they deliver rich, true-to-tone color while maintaining the health, softness, and strength of your hair.

    Designed to maintain, refresh, or create both natural and vivid shades - from blonde, red, and brown to bold, expressive tones - each formula helps stop fading, extend color longevity, and enhance shine.

    Discover the breakthrough technologies that power every formula. From bond repair to color protection and long-lasting shine, each system is created to elevate your haircare experience.

    • BondFix™ Technology — Rebuilds and strengthens hair bonds from within.
    • Bondurance™ Technology — Delivers long-lasting conditioning and resilience.
    • ColorDeposit™ Technology — Locks in pigment and shine for vibrant, lasting color.

    For Color Maintenance:

    1. Start using right after a fresh color service. Apply a generous amount evenly to wet hair.
    2. Massage into a rich lather, leave on for 1–2 minutes, then rinse thoroughly.
    3. Repeat for a more intense result.

    For Color Refresh

    1. If your color has already faded, use to boost color tones.
    2. Apply a generous amount evenly to wet hair.
    3. Massage into a rich lather, leave on for 5 minutes, then rinse thoroughly.
    4. Repeat for a deeper, more vibrant shade.With continued use, your color stays bright, fresh, and fade-free.

    FAQ

    For the most color vibrancy, hair must be bleached to platinum/pale blonde. The lighter your color, the brighter your results.

    Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.

    To use purple on darker hair, you’ll get the best results when you have balayage or bleached highlights.

    Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.

    Overall rating: 4.6666665 / 5 from 18 reviews.

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    Reviews

    LOVE

    "I love this color. i use it every 2-4 days to keep my purple fresh and when i get it bleached out i use the conditioner on dry hair for the initial dry"

    April S. (5/5)

    My new go-to hair product!

    "I've had my hair colored purple for over 10 years, before it was "cool" to do that. My color fades dramatically within 5-6 weeks. I cant color it that often, so I tried the vivid purple shampoo & conditioner. I cannot believe the results! It's truly the best product I've ever used, it covers the fading color & makes my hair soft & manageable. Great product!"

    Audrey G. (5/5)

    "Love how it keeps my color refreshed longer"

    Tiffany (5/5)

    I've been coloring my hair

    "I've been coloring my hair purple for 3yrs. Using this shampoo and conditioner allows me to get a "pop" or "refresher" of purple color allowing me more time in between having my hair stylist color it for me. I love this product!"

    Gina H. (5/5)

    Great for Maintaining Vivids

    "Amazing color depositing products! My hairdresser recommended them to me when I started dying my hair vivid colors again to help maintain my color in between appointments. I'm able to go 4-6 months without having to get my hair redone and it still keeps it super vibrant! So far I've only tried the red and the purple, but both have been really amazing! I actually switched from red to purple using the viral shampoo and conditioner. It took several clarifying shampoo scrubs to get the red out of my hair and then several washes with the purple shampoo and conditioner to make the switch without actually dying it, but I was able to make it work and it's been maintaining my purple! The video I attached shows when I was in the process of switching from the red to the purple. I'm ready for a change now and will be moving onto blue next! Only downside is it does stain when wet so be wary. Don't wear light colors when wet after washing, and make sure to clean your shower. It does stain hands too but that comes off after a few hand washes."

    Ophir (4/5)

    Did the job!

    "Mostly used for touching up the purple in my hair already, not quite as vibrant as actually getting your hair color at a salon BUT definitely made my greys disappear again. Fortunately, no real weird reactions as I am SUPER sensitive to chemical/smells, etc. And didn't stain the bathroom very much compared other products out there! <3"

    Scott P. (4/5)

    Love these products! My hair

    "Love these products! My hair looks and feels great!"

    Jesse T. (5/5)

    Awesome and so much easier

    "Awesome and so much easier to dye!"

    Anna P. (5/5)

    Works Great

    "Bought to freshen up my hair in between visits to my stylist. Color is incredibly vibrant. Highly recommend!"

    Irene T. (5/5)

    Purple

    "I love the color and it definitely gave me what I was looking for. But I won’t be using it every time I shampoo. My hair doesn’t feel very refreshed or healthy after using and I had a huge knot that I had to cut out. Only thing to keep in mind is that since December I’ve bleached the underside of my hair twice so I could go purple. But that’s the point of this color shampoo, to use with lightened hair so I has higher hopes. I do like the color though."

    Samantha (3/5)

    Q&A