Viral Purple Colorwash Shampoo

$36.50

Semi-permanent color depositing vivid purple colorwash with bondfix for color-treated hair- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining vibrant, shiny, red hair color.

  • Perfect for color-treated hair: specifically formulated for color-treated red, copper, blonde and brown hair with highlights.
  • Color expectations: achieve the brightest results on bleached or color-treated hair or highlights. the lighter the hair the brighter the results. results may vary depending on the porosity and existing shade of color-treated hair.
  • Buildable intensity: easily intensify color by shampooing again or pairing with corresponding colorditioner conditioner.
  • To maintain your current color, alternate colorwash every other wash with your regular shampoo.

    • Instant color transformation: Achieve stunning hair color changes in just 2-5 minutes.

    • Extend vivid color longer: Adds new color or refreshes existing color, enhancing vibrancy and extending color between salon visits.

    • Buildable intensity: Easily intensify color by reapplying shampoo and incorporating into your daily hair care routine.

    • BondFix bond rebuilder technology: All our products feature a built-in bond rebuilder to strengthen and hydrate your hair with every wash.

    • Clean beauty hair color: Crafted with plant-based ingredients such as coconut and sugars, ensuring a 100% vegan & cruelty-free formula.

    • Safety compliant: Our products are FDA & EU safety compliant, providing peace of mind for your hair care routine.

    aqua/water, lauramidopropyl hydroxysultaine, polyacrylate-1 crosspolymer, capryloyl/caproyl methyl glucamide, sodium chloride, citric acid, amodimethicone/morpholinomethyl silsesquioxane copolymer, hydroxypropylgluconamide, hydroxypropylammonium gluconate, fragrance/parfum, trideceth-5, guar hydroxypropyltrimonium chloride, propylene glycol, glycerin, trisodium ethylenediamine disuccinate, sodium benzoate, potassium sorbate, phenoxyethanol, synthetic fluorphlogopite, titanium dioxide (ci 77891), tin oxide, tris(tetramethylhydroxypiperidinol) citrate, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, limonene, basic red 51, basic brown 17 (ci 12251), basic yellow 87, basic orange 31, basic red 76, hc blue no. 16, basic violet 2, hc blue no. 2

    VIVID PURPLE COLORWASH - Celeb Luxury

    Viral Purple Colorwash Shampoo

    $36.50

    $36.50

    PROVEN RESULTS
    OUR PATENTED TECHNOLOGY
    HOW TO USE

    Bold color. Brilliant care.

    Experience vibrant, long-lasting color and healthy-looking hair in one step.
    Our hybrid color-depositing formulas cleanse, condition, and repair simultaneously - helping you maintain, refresh, or even create vivid and pastel tones without sulfates or damage.

    Each use strengthens hair bonds, enhances shine, and keeps color bright and fresh between salon visits.
    The result: hair that feels soft, looks radiant, and turns heads with every shade.

    Discover the breakthrough technologies that power every formula. From bond repair to color protection and long-lasting shine, each system is created to elevate your haircare experience.

    • BondFix™ Technology — Rebuilds and strengthens hair bonds from within.
    • Bondurance™ Technology — Delivers long-lasting conditioning and resilience.
    • ColorDeposit™ Technology — Locks in pigment and shine for vibrant, lasting color.
    Our Technology

    If your color has already faded, use to boost color tones

    1. Apply a generous amount evenly to wet hair.
    2. Massage into a rich lather, leave on for 5 minutes, then rinse thoroughly.
    3. Repeat for a deeper, more vibrant shade.
    4. With continued use, your color stays bright, fresh, and fade-free.

    FAQ

    For the most color vibrancy, hair must be bleached to platinum/pale blonde. The lighter your color, the brighter your results.

    Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.

    Yes, you can use Vivid Blue on darker color-treated hair, and the result will be more jewel-like. On brown hair with highlights, you will get more vibrant results.

    Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.

    SEE ALL FAQS

    Overall rating: 4.8 / 5 from 80 reviews.

    AI Generated Review Summary

    VIVID PURPLE COLORWASH offers a high-lather, sulfate-free shampoo for color-treated hair, providing deep, long-lasting color with stunning results. While many customers praise its effectiveness and longevity, some find it drying. The intensity of the color can be built up by repeated use or pairing with a conditioner.

    Summary topics

    • Color Intensity: 43%
    • Color Results: 8%
    • Hair Condition: 27%

    Review topics: [].

    Review highlights

    • "No true fade , color stayed vibrant the whole time I had it ." — Loredo97
    • "Absolutely love the shampoo, my hair looks amazing after using it." — Mindy
    • "I plan to have purple hair forever, so I will forever use this product!" — Ashley Q.

    Reviews

    great color

    "I feel like I am coloring my hair all over again with every wash, I love it!"

    — Monica R. (5/5)

    Looks kind of magenta on dark blond hair, LOVE IT!

    "This product is great! I have almost brown, dark blonde hair (I want to try the purple for brown hair next) and this dye works pretty well. It takes me three rounds of dying to get the color to show, and at first it looks kind of pink. It gives my hair a magenta hue, except it blends nicely with my natural color to make it look like my hair is naturally a little purple. I highly recommend this hair dye!"

    — Mona (5/5)

    If you love vibrant colors- this is for you!

    "I have been using this product for 8 years consistently. I do a full color 2x a year to maintain my purple but in between those two colorings, Viral Colorwash Shampoo in extreme purple has been my color saving grace! Using it a couple times a week keeps my purple vibrant and healthy and I get so many compliments! I plan to have purple hair forever, so I will forever use this product!"

    — Ashley Q. (5/5)

    Great for gray

    "I love this product! I have gray hair, so adding color is fun, not damaging my hair makes it even better! Every time I go out, someone compliments me."

    — Deborah E. (5/5)

    Amazing

    "I have a bleached balayage with vivid purple throughout. This shampoo allows me to wash more often and have excellent color all the time! I have thick curly hair, and a little goes a really long way."

    — Alysa O. (5/5)

    Peak color extender

    "Love this product! Revitalizes the color in my hair so I’m constantly asked if I just got it done. Product is not very heavy and lathers up well. The only person who doesn’t thank me is my tub, but if you spot clean as you go there can be minimal color residue."

    — Lindsay M. (5/5)

    This has always been my

    "This has always been my go to for keeping my purple fresh 💜"

    — Jennifer D. (5/5)

    Love it.

    "It is so vibrant"

    — Vatoria B. (5/5)

    mix this with the dark

    "mix this with the dark blue and you’ve got sexy mermaid hair love the way this also covers up pink when you’re ready to switch vibes"

    — Mariah S. (5/5)

    Best Color Deposit

    "The best Color Deposit Shampoo I’ve ever used. Able to wash your hair without ruining everything you love, excluding the minor staining on towels and pillowcases. Perfect for any dye lovers."

    — Emma J. (5/5)

    Q&A