Founder / Hair Color ‘Guru’ / NAHA Lifetime Achievement Award Recipient
Leland Hirsch.
Leland Hirsch is a visionary salon industry pioneer, a scientific authority on hair color development, and a thought leader recognized by global beauty editors. His guiding mission has always been to discover “what should be that is not,” inspiring a generation of hair color specialists along the way. Together with his long-time collaborator Michael Mazzei, Leland disrupted the industry with the creation of ARTec Color Depositing Shampoos & Conditioners and the ARTec Texture Line, which were acquired by L’Oréal in 2002. Building on their shared vision, Leland and Michael co-founded Celeb Luxury®, revolutionizing the category once again with cutting-edge color-depositing shampoos and conditioners that have earned numerous beauty awards.
Founder / Legendary Stylist
Michael Mazzei.
Michael Mazzei is celebrated as one of the most beloved and respected figures in the professional hair care industry. His visionary approach to beauty and avant-garde styling has inspired stylists worldwide and played a pivotal role in shaping modern hair trends for both men and women. In addition, Michael revolutionized the salon experience, pioneering the concept of ‘one-stop’ destination for all beauty needs. This legacy continues today under the artistic direction of his son, Jamie, his grandsons Marco and Jamie Jr., and nephews, Vincent and Christian, who carry forward Michael’s vision and commitment to excellence.
Founder / Renowned Stylist & Innovator
Jamie Mazzei.
Jamie Mazzei is a celebrated editorial and celebrity stylist who has transformed the salon industry through groundbreaking product innovation, comprehensive salon education, and cutting-edge hair design for both men and women.
He spearheaded the creation of CelebPro™, an innovative line of high-performance, multi-tasking styling essentials designed by Stylists, for Stylists.
Co-Founder & General Manager / Renowned Haircare Chemist
Cindy Orr.
Cindy Orr has dedicated her life to the art and science of haircare and cosmetic formulation chemistry.
Cindy’s expertise has been at the forefront of numerous award-winning innovations in professional haircare and hair color for iconic brands, solidifying her reputation as a visionary chemist and leader.
She’s played a pivotal role in establishing the in-house Research & Development Team and driving product innovation for both Celeb Luxury® and CelebPro™.