Semi-permanent color depositing viral purple for brunettes colorwash with bondfix for brown color-treated hair- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining vibrant, shiny, purple hair color.
Perfect for color-treated hair: specifically formulated for color-treated brown hair or brown hair with highlights.
Color expectations: achieve the brightest results light to medium brown color-treated hair or highlights. results may vary depending on the porosity and existing shade of color-treated hair.
Buildable color: easily add more color with a second wash or pair with corresponding colorditioner conditioner.
Semi-permanent color depositing viral purple for brunettes colorwash with bondfix for brown color-treated hair- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining vibrant, shiny, purple hair color.
Perfect for color-treated hair: specifically formulated for color-treated brown hair or brown hair with highlights.
Color expectations: achieve the brightest results light to medium brown color-treated hair or highlights. results may vary depending on the porosity and existing shade of color-treated hair.
Buildable color: easily add more color with a second wash or pair with corresponding colorditioner conditioner.
Instant color transformation: Achieve stunning hair color changes in just 2-5 minutes.
Extend color longer: Adds new color or refreshes existing color, enhancing vibrancy and extending color between salon visits.
Buildable color: Easily add more color by reapplying shampoo and incorporating into your daily hair care routine.
BondFix bond rebuilder technology: All our products feature a built-in bond rebuilder to strengthen and hydrate your hair with every wash.
Clean beauty hair color: Crafted with plant-based ingredients such as coconut and sugars, ensuring a 100% vegan & cruelty-free formula.
Safety compliant: Our products are FDA & EU safety compliant, providing peace of mind for your hair care routine.
aqua/water, lauramidopropyl hydroxysultaine, polyacrylate-1 crosspolymer, capryloyl/caproyl methyl glucamide, sodium chloride, citric acid, amodimethicone/morpholinomethyl silsesquioxane copolymer, hydroxypropylgluconamide, hydroxypropylammonium gluconate, fragrance/parfum, trideceth-5, guar hydroxypropyltrimonium chloride, propylene glycol, glycerin, trisodium ethylenediamine disuccinate, sodium benzoate, potassium sorbate, phenoxyethanol, tris(tetramethylhydroxypiperidinol) citrate, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, limonene, basic red 51, basic brown 17 (ci 12251), basic yellow 87, basic orange 31, basic red 76, hc blue no. 16, basic violet 2, hc blue no. 2
Designed for all hair colors — from light blondes to rich brunettes — to maintain, refresh, or create vibrant, salon-level shades.
Each wash deposits true, high-impact color while gently cleansing and strengthening the hair.
Results vary depending on the starting shade: lighter or highlighted hair delivers the brightest tones, while darker hair achieves a subtle, dimensional hue.
Discover the breakthrough technologies that power every formula. From bond repair to color protection and long-lasting shine, each system is created to elevate your haircare experience.
BondFix™ Technology — Rebuilds and strengthens hair bonds from within.
Bondurance™ Technology — Delivers long-lasting conditioning and resilience.
ColorDeposit™ Technology — Locks in pigment and shine for vibrant, lasting color.
Massage into a rich lather, leave on for 1–2 minutes, then rinse thoroughly.
Repeat for a more intense result.
For Color Refresh
If your color has already faded, use to boost color tones.
Apply a generous amount evenly to wet hair.
Massage into a rich lather, leave on for 5 minutes, then rinse thoroughly.
Repeat for a deeper, more vibrant shade. With continued use, your color stays bright, fresh, and fade-free.
FAQ
On color-treated brown hair, the Viral Purple and Viral Red will give you a soft jewel tone. For a stronger and more noticeable red or purple on color-treated brown hair, we recommend Viral for Brunettes.
To see a deposit of color, all of our products are best used on hair that has been bleached or color treated.
If you have dry hands or a light manicure, it’s perfectly fine to wear gloves. We do not recommend using Viral for Brunettes in a natural stone shower or on any porous surface.
"Before using this product my hair would just bleed and after spending $350 I wanted it to fade as little as possible and now I tried viral and a month later my hair is still bright red! I can't recommend this product enough"
— Brianna (5/5)
Absolutely Worth It
"I was using a different product for purple in my blonde highlights. After several washes with it there was still a lot of blonde visible. This product took one wash and is way more vibrant. Definitely purple, definitely noticeable, no blonde. I don’t notice a color change on my natural dark brown hair, but it’s beautiful on the blonde highlights. I did put it in while my hair was dry and I used gloves."
— Maddie (5/5)
Viral Purple Shampoo
"The shampoo is pigmented and concentrated enough to deliver a rich color for my hair. I definitely recommend this product."
— Christina G. (5/5)
A fun color!
"I like that I can wash my hair in warm water without worry of the color fading. This color shows up well on the hair that's been bleached, but I don't notice it so much on my dark-brown hair. Love the look!"
— Tamara H. (5/5)
Q&A
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